"The Eurovision events are among the most
spectacular entertainment shows in Europe and they are growing every
year. It is, therefore, ever more important to us to keep the
spectators informed about the latest developments with each event",
says Bjørn Erichsen, Director of Eurovision TV.

The aim of this
initiative is to make the three flagship events of the EBU easily
accessible to a large audience, the three websites will be highly
integrated with each other. The website will not only incorporate all
the already existing features of the Eurovision Song Contest web site,
but it will present a number of new features. These include a new and
very user friendly design; a completely revised history section; and
new live streaming of the various national selection events. The portal
will continue to evolve based on new technology and user feedback to
ensure the most updated platform with easy access to all the relevant
information about the Eurovision events.

"Last year, we
successfully experimented with cross-media exploitation of content,
this year we are fine-tuning our strategy. Through the cooperation with
our partners and Host Broadcasters, we are aiming to exceed the
expectations of our audience and present Europe a cross-media
production of the highest quality," says Nicoletta Iacobacci, Head of
Interactive TV at Eurovision TV.

The 53rd Eurovision Song Contest
will be held in Belgrade, Serbia from the 20 - 24 May. The contest will
be broadcast live in approximately 45 countries. It can be viewed live,
worldwide on the internet on www.eurovision.tv.